TV habits: 40% of owners uses tablet or smartphone

(Nielsen Wire, October 13, 2011)

American consumers are increasingly connected and a recent Nielsen survey shows they are increasingly multitasking when it comes to multimedia. Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV.

And what are smartphone and tablet owners doing while watching TV? Checking email. Email was the top activity for both men and women during television programming and commercial breaks. In addition, women reported engaging in social networking more than men, while men checked sports scores more often.

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