Sessions for this theme in 2011 included:

Disruption & digitization of traditional advertising models: The Monster case:
The Monster.com case provides an excellent view into the classified advertising market in the early state of Digital Disruption.

Drivers of disruption: the 3 Internet GTP’s:
In this session, the Internet is decontructed using its three general purpose technologies (GTP’s) as a framework: Digitization, Networking and Interactivity (DNI). During the session the business value of these characteristics will be explored.