Theme 3: When consumers talk to eachother: Social Media
Sessions for this theme in 2011 included:
Groupon and Groupon Imitators: Flash in the Pan or Here to Stay?:
Groupon’s stunning global growth is shining light on social promotions such as ‘deal-of-the-day’. Challengers however are growing at an even higher pace. This session examines the recent growth and background of their business models, made possible by web 2.0 technology.
Sentiment Analysis and Sentiment Analytics:
This session examines the growth and business application of online sentiments capturing and analytics, obtained from blogging services, reviews and ratings.