Telegraaf Announces Partnership with Evidon to Improve Performance Across Publisher Sites

LONDON, UK – 3rd November 2013: Telegraaf Media Group, one of the largest Dutch media and publishing groups with a portfolio that includes newspapers, magazines, online media and radio, today announced it has partnered with Evidon, the leading digital marketing intelligence company, to improve users’ experience across their network of publisher websites and create better value for advertisers. Results based on data from Evidon Labs demonstrate that the media giant has improved the speed of marketing technologies deployed on their network of sites by 62% and reduced the overall presence of detrimental tags by 76%.

Telegraaf leveraged Analytics from Evidon Labs to gain better insight into the tracking code deployed across their multiple publisher sites, including identifying unknown and slow-loading third-party tags. The intelligence allows Telegraaf to visualise and remove trackers that can slow page load speed, and potentially cause users to abandon their visit.

Many of those trackers are third parties with which Telegraaf itself does not have a direct business relationship, introduced to the site through their partners. By leveraging the Evidon Labs platform’s ability to identify these “partners of partners,” Telegraaf can proactively prevent unauthorised trackers from gaining access to Telegraaf’s properties and user data.

Martin Van Der Meij, Head of Revenue Development at Telegraaf, commented: “As we are trying to create the best user experience across all of our properties, the importance of speeding up these properties can’t be overstated. Evidon Labs has provided critical intelligence that will lead to a superior experience for our readers and greater value for advertisers.”

Analytics from Evidon Labs, a solution that requires no technical integration, is built on Ghostery® data, which includes anonymous data on tracking technologies encountered by over 10 million people on more than 26 million websites — the largest panel of its kind.

“I am delighted that Telegraaf has experienced such exceptional results using Analytics by Evidon Labs”, commented Scott Meyer, CEO at Evidon. “For such a venerable publisher with a continuously large volume of engaged readers, it’s critical that they continue to provide the best user experience possible. This analysis demonstrates how important comprehensive tracker discovery, and the latency those trackers can introduce, is to that experience.”