{"version":"1.0","provider_name":"Emerce Academy","provider_url":"https:\/\/emerce.nl\/academy","title":"GEO: Waarom PR een belangrijke ranking factor is - Emerce Academy","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"C64R6Fllo7\"><a href=\"https:\/\/www.emerce.nl\/academy\/trainingen\/geo-waarom-pr-een-belangrijke-ranking-factor-is\/\">GEO: Waarom PR een belangrijke ranking factor is<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.emerce.nl\/academy\/trainingen\/geo-waarom-pr-een-belangrijke-ranking-factor-is\/embed\/#?secret=C64R6Fllo7\" width=\"600\" height=\"338\" title=\"&#8220;GEO: Waarom PR een belangrijke ranking factor is&#8221; &#8212; Emerce Academy\" data-secret=\"C64R6Fllo7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.emerce.nl\/academy\/wp\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"AI-tools zoals ChatGPT en andere taalmodellen nemen informatievoorziening over van zoekmachines. Deze modellen maken keuzes over welke merken en bedrijven ze vermelden. Die keuzes worden niet uitsluitend bepaald door content of techniek, maar door autoriteit. Autoriteit ontstaat via media en PR. Deze kennissessie laat zien waarom Generative Engine Optimization (GEO) zonder mediapublicaties beperkt blijft en [&hellip;]"}