Lucas joined Blis in 2019 as Head of Sales, Netherlands. He was previously Managing Director, Benelux at Adello, a mobile demand-side platform where he also sat on their global leadership team. He held a commercial role at Dept, one of Europe’s fastest growing digital agencies, and began his career as a Management consultant. He has a firm understanding of the industry and also lectures on the subjects of Marketing and Innovation at the Department of Business Studies at Leiden University. Lucas was also previously Chairman of the IAB Mobile Taskforce in Amsterdam.