Rutger Zonneveld has over ten years of experience at Google. Located in Amsterdam, he currently works with retailers across Northern Europe (Benelux and Nordics) with a focus on the role of digital in omnichannel. Prior to this he was based in London for Google working with pureplayers like Amazon & Ebay. While in London he completed an MBA at London Business School. He started his career at KPN where he was responsible for improving the usage of mobile internet.