Emerce Ignite

Start-up Alley

Your own booth at the biggest Emerce events. Meet decision-makers, investors and press from digital business in one day, at a special start-up rate.

Visitors talking with start-ups at an Emerce event

Now open: 10 spots at EDAY and AI Live

Emerce EDAY

5 November 2026, Amsterdam

About EDAY

AI Live

17 November 2026, Rotterdam

About AI Live

Built for digital-first start-ups

Emerce events bring together CMOs, CDOs and CTOs of leading Dutch and international brands. One day in Start-up Alley gets you conversations that would normally take months to set up.

The event that fits your market

E-commerce, AI, marketing or media. Pick the Emerce event where your future customers are.

A booth that's ready when you arrive

Table, your logo, power and drinks are arranged. You focus on your pitch and your conversations.

Investors and press in the room

Looking for your next round or for media attention? Both walk past your booth on the day.

Direct access to decision-makers

Board members and senior leaders from well-known brands, without cold emails or gatekeepers.

Two tickets for your team

You and a colleague can staff the booth and attend the full programme.

A rate made for start-ups

A fraction of the regular stand price, with a limited number of spots per event.

Emerce Ignite start-up booth

What's included

  • Your own booth in Start-up Alley, with table and your logo
  • Power and drinks throughout the day
  • Two event tickets, worth €695 each
  • An information pack with booth dimensions and artwork specs
  • Room for your own materials: banners, screens, samples or a demo

How it works

Spots are limited, so every application is reviewed against the theme and audience of the event.

  1. Apply

    Fill in the form and tell us which Emerce event you'd like to join.

  2. Selection

    We review your application and let you know if you're in and a spot is available.

  3. Confirmation

    You receive an estimate and the information pack.

  4. Event day

    Set up your booth, pitch, meet people. We take care of the rest.

Put your start-up in front of the people who can move it forward. Decision-makers, investors and press, together in one day.

Questions

Can't find your answer? Email startupalley@emerce.nl.

What is Start-up Alley?

The start-up zone at Emerce events. Start-ups get their own booth and meet the event audience: decision-makers, investors, journalists and influencers in digital business. Start-up Alley is part of Emerce Ignite.

Which start-ups is it for?

Digital-first start-ups in e-commerce, marketing, AI, media and tech with a product or service that fits the theme or audience of an Emerce event. Not sure you fit? Send us a short description of your company and we'll take a look.

Is there a selection process?

Yes. Spots are limited, so for each event we check whether applications fit its theme and audience.

At which events can I take part?

Start-up Alley features at all Emerce events, including EDAY, E-commerce Live!, Digital Marketing Live!, B2B Digital and AI Live. See the events page for dates.

How many start-ups are in the Alley per event?

It varies by event and venue.

How big is a booth?

A compact stand with a fixed basic set-up: table, your logo and power. Before the event you'll receive an information pack with exact dimensions, artwork specifications and guidelines for your own materials.

Can I bring my own banners or a demo?

Yes, within the available booth space. Technical requirements such as power consumption, fire safety and set-up time are in the information pack.

Can more colleagues join?

Two tickets are included. Extra tickets can be ordered at the standard rate.

How does payment work?

Once approved, you receive an estimate. Payment is against invoice, with a 30-day term and in any case at least one week before the event.

Can I cancel or move to another event?

Cancellation is free up to 180 days before the event. After that, 80% of the costs is charged. You'll receive the full terms when you sign up.

How do I sign up?

Via the application form. Let us know which event you're interested in and we'll get back to you.