Announcing the launch of Dutch customer insights platform Reveall

Amsterdam, July 27th 2021 – Amsterdam-based startup Reveall is launching today with its ‘Customer Insights Platform’, backed by Dutch UX veterans and founders of UX agency, Valsplat.

With the world facing constant uncertainty following a global pandemic, customer-centricity and earning customer trust are more important to business success than ever. And while we know that customer-centric companies are significantly more profitable, most businesses still struggle to understand and listen to their customers. In fact, only a small fraction of companies can actually claim to be truly customer-centric and get the most out of their customer insights.

This is a problem that Ferdinand Goetzen and Marcel Hagedoorn experienced first hand working with some of the fastest growing businesses in the Netherlands. In order to make customer-centricity the norm, Goetzen– former CMO of Recruitee and marketing director at Hubs– and Hagedoorn– co-founder of srprs.me and Concept7–  have launched a B2B SaaS solution, Reveall.

Reveall is a customer insights platform that helps teams gather and share learnings from customer research and feedback. At its core, Reveall provides teams with a single source of truth about their customer by turning customer data into actionable insights and breaking down silos between teams.

Backed by UX veterans

Reveall is launching with the backing of Joris Leker and Nils van den Broek, founders of leading Dutch UX agency Valsplat. As part of the investment, Reveall will be taking over the UX research repository Sticktail, which was created by the Valsplat founders in 2016 to serve their customers and was one of the first solutions in the UX research software space.

“We know how hard it is for companies to properly gather and share customer insights and we’re excited to be launching a product that helps them be truly customer-centric. Having the founders of Valsplat onboard will help us take on this challenge once and for all.” – Ferdinand Goetzen, CEO at Reveall.

“Having worked in the CX and UX space for over 20 years now, we see a growing need for unifying user insights within our clients’ product development and service design processes. With Sticktail, we took a first step in making that possible. We’re thrilled to back the Reveall team and help them create a game-changing product.” -Nils van den Broek and Joris Leker, Founders of Valsplat.