Adhese wins Salling Group

Adhese Wins Salling Group as New Client for Retail Media Infrastructure

Denmark’s largest retailer chooses Adhese for privacy-first ad delivery across all retail media channels

Ghent, June 23, 2025 – Adhese, the European ad tech company known for its privacy-first ad delivery platform, is proud to announce Salling Group as its newest client. As Denmark’s largest retailer, Salling Group will rely on Adhese technology to power its new retail media operations across onsite, in-store, in-app, and offsite inventory.
This collaboration marks a major milestone for Adhese, as it further expands its footprint in the Nordic retail media market.
“We’re thrilled to welcome Salling Group to our client portfolio,” said Sven Marievoet, CEO at Adhese. “They are an ideal partner—ambitious, forward-looking, and committed to full control over their ad delivery infrastructure. Our platform will help them scale while staying compliant and in control.”
Together with partner ADvendio, Adhese delivers an end-to-end retail media solution that supports everything from campaign booking and management to ad delivery and measurement. For Salling Group, the platform will serve as the technical foundation for a scalable and unified retail media ecosystem.
“Adhese brings the right balance of flexibility, privacy, and performance,” said Anders Spicker, Head of Retail Media at Salling Group. “Their technology plays a key role in our new media setup, helping us serve both our advertisers and customers more effectively.”
With nearly 70,000 employees and operations across six countries, Salling Group serves 15 million customers each week. The new retail media platform, now powered in part by Adhese, will enable the company to unlock new revenue streams while maintaining full transparency and privacy compliance.
For more information on Adhese, visit adhese.eu

About Adhese
Adhese is a European ad tech company that delivers privacy-first ad serving infrastructure to media owners, retailers, and publishers. Based in Belgium and Poland, Adhese empowers clients with full control over their inventory, data, and delivery—enabling transparent, scalable, and regulation-compliant advertising ecosystems.
About Salling Group
With chains such as Føtex, Bilka, Netto, RIMI Baltic, Salling department stores and BR, Salling Group works to make everyday life better through great shopping experiences, job opportunities throughout the country and an easier path to a responsible lifestyle. Almost 70,000 dedicated colleagues in Denmark, Germany, Poland, Estonia, Lithuania and Latvia serve 15 million customers every week.

Salling Group is 100% owned by the Salling Foundations, a portion of the profits go back to society. Since 2012, the Salling Foundations have donated more than 2.3 billion kroner to education, culture, sports, social work and other good causes.

About ADvendio
ADvendio offers comprehensive management software solutions for omnichannel advertising, providing broadcasters with the tools they need to streamline their operations and enhance their advertising sales strategies.