CREEL launches first global exchange for digital values

Amsterdam, Casual Connect – CREEL today launches the first global market service and place to exchange any stores of value in a non-physical way in games, in apps, on the merchant website or within the applicable Creel account. The service provides a marketplace for consumers to collect all of their digital values, be it online or on the mobile device, enabling the consumers to manage, exchange, and buy their virtual currencies.

Reinout te Brake, one of the founders of the company explains: “Within Creel, consumers can exchange digital values for other digital values anytime, anywhere. Creating liquidity when and where required as well as the unprecedented flexibility to manage digital values through one account ​​has never been easier.”

Digital values ​​include gaming tokens, loyalty points, digital retail coupons, collaborative currencies, crypto-currencies, gift, social capital, time, and many other future money mediums that can be exchanged by consumers.

Creel significantly optimizes customer loyalty and social interaction for merchants by facilitating the users to convert values and engagements. Merchants get an even more engaged customer, offering them multiple ways of spending digital values , converting non-paying users to paying customers through exchange services and hence generating more revenue.

For merchants offering the Creel service no fixed costs and transaction costs are involved. Any merchant currency can be exchanged and the service is integrated within hours on the respective online service.

The potential of Creel illustrated by facts and figures regarding the fast growing gaming sector**:

• 600 million gamers today; 1 billion gamers in 2016
• Virtual commerce was a $ 2.2 billion industry in 2012
  (mainly gaming, buying virtual currency)
• Virtual currency market is expected to triple in 3 years in Europe
  (most promising and fastest growing industry online)

Creel is privately owned. Shareholders are a FinTech private equity investor  and private investors.

The Creel demo version is available and to be seen at Casual Connect 11 – 13 February 2014, Beurs van Berlage venue in Amsterdam.

**Sources: PwC Global Entertainment & Media Outlook, Gamescom Report 2011 and Gartner Research Hype Cycle for the Future of Money, 2013