Industry Wire

Geplaatst door VaynerMedia

VaynerMedia welcomes Jeffrey Kloezeman as EMEA Platform Lead

VaynerMedia continues building its momentum in Europe, with the hiring of award-winning strategist Jeffrey Kloezeman as EMEA Platform Lead, based from its Amsterdam office.

Tasked with overseeing major international clients such as Visa, Indeed and Zalando, Jeffrey will be leading all platform efforts for VaynerX within the region. Developing regional partnerships, he will be working together with internal and external teams in unlocking ‘underpriced attention’, as well as rolling out the VaynerX Platform and Culture strategy throughout its client portfolio.

Drawing upon his extensive experience working at the renowned GoSpooky and VICE Media, he will spearhead VaynerMedia’s platform strategy across Europe, while collaborating closely with the VaynerMedia platform partnerships team in the United States.

Jeffrey’s approach to platforms and social strategy has long embodied VaynerMedia co-founder and CEO Gary Vaynerchuck’s “platform agnostic” philosophy, which sees creators meeting consumers wherever they are – rapidly adapting content and platform strategy to maximise effectiveness. This strategy seeks out areas of underpriced attention, with Jeffrey and the team tracking rapidly evolving culture trends alongside platform updates to anticipate the most cost effective way for clients to engage with their audiences.

“The more I settle into my position at VaynerMedia, the more I feel this is where I’m meant to be. The model that VaynerMedia is executing when it comes to strategy and platforms is something the rest of the industry should be paying attention to, and I’m excited to bring my expertise and knowledge to the role,” says Jeffrey.

During his three years at GoSpooky, Jeffrey set up the media team, growing to become Head of Media. He oversaw all digital media planning, strategy development and platform management initiatives across the region – and worked with major brands such as JBL, KLM and Amazon Prime Video. At VICE Media, he led digital platforms and audience growth strategies across 10 European markets, with consistently remarkable results.

“The VaynerMedia team in Amsterdam is growing fast, with a great mix of both local and global talent,” says VP of client partnerships Su-May Tan. “Jeffrey’s previous work and awards speak for themselves, and since joining the team his clear vision has already made him the perfect addition to VaynerMedia. We’re so excited that our team and our clients will benefit from his deep digital knowledge and strategic platforms and culture expertise on a daily basis.”

Notes to Editors

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

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