Industry Wire

dmexco 2015 plans to open fourth hall

In 2015 the demand in Germany and abroad for stand space at dmexco is greater than ever before. About a week before the official registration deadline, the number of registrations for stand areas at the exposition is greater than the figure posted at this point in 2014. Registrations have been increasing for the seventh year in a row. Three dmexco halls are already almost booked out, and a fourth hall is being planned for the first time. In line with this year’s motto, “Bridging Worlds,” all the top players of the global digiconomy will present their latest digital solutions, technologies, visions, and innovations at dmexco 2015. Registrations will still be accepted until April 30 at http://dmexco.de/registrationbooklet.

Cologne/Germany, April 20, 2015 – Hundreds of exhibitors from all over the world have already taken advantage of the opportunity to register for dmexco 2015. The exposition will grow by more than ten percent, and the organizers are already planning to open a fourth hall. Shortly before the official registration deadline on April 30, dmexco is continuing its unabated course of international growth. All the important brands and leading companies in the global digiconomy will be on board on September 16 and 17, in line with the motto “Bridging Worlds.” The participating companies will include Adobe, Amazon, AOL, Baidu, eBay, Facebook, Mozilla/Firefox, Fox, Google, IBM, Medialink, Microsoft, Mozilla, Opera, Oracle, PayPal, Rakuten, Salesforce, SAP, Spotify, Sky, Twitter, Yahoo!, and Yandex. First-time participants will include companies such as the Discovery Channel, DMAX, TLC, Eurosport, Huffington Post, and Furious Minds. The participants will also include all the major media agency networks, which will be representing worldwide media budgets amounting to multiple-digit billions at dmexco. These networks will include Dentsu Aegis, Digitas Lbi, GroupM, Havas, IPG Mediabrands, Mediacom, Mindshare, plan.net, Starcom, Universal McCann, VivaKi, and Xaxis.

National and international Digiconomy is counting on dmexco 2015
The entire German digiconomy will be represented at dmexco 2015, including significant market participants such as Axel Springer, Bauer, Gruner + Jahr, Interactive Media (Deutsche Telekom), IP Deutschland (RTL), IQ (Holtzbrinck), OMS, SevenOne (Pro7/Sat1), Spiegel QC, Tomorrow Focus (Burda), and United Internet (1&1). In addition to exhibitors from Germany, dmexco has attracted significantly increased interest from international companies, for example companies based in the USA and Israel. It has also registered exhibitors from smaller markets, such as the British Virgin Islands, Estonia, Finland, Malta, Ukraine, and Uruguay. The country pavilions of Austria, Switzerland, and France at dmexco are once again enjoying great popularity, and each of these pavilions will more than double its area this year. The dmexco Satellite events in New York and in Singapore will generate additional international growth.
Interested potential exhibitors can find registration forms for dmexco 2015 until April 30 at http://dmexco.de/registrationbooklet.

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