Royal Barenbrug Group builds digital identity with Snakeware

Sneek, November 25, 2013 – Royal Barenbrug Group, a globally operating seed company with an annual turnover of 200 million euros and it’s headquarters in the Netherlands has launched their new corporate website and several b2b websites built with Snakeware’s CMS software to better serve their international customers.

Royal Barenbrug Group worked with Snakeware to implement Snakeware CMS driven sites that are easy to update, accessible on desktop, tablet and smartphone, multilingual and with new features to make navigating an intuitive experience and deliver maximum engagement. New features include Google maps integration, fast product selection and comparison and data publish to PDF. The Royal Barenbrug Group also worked with Snakeware to create frontends which looks visually appealing and enables users to find relevant information quickly. See the new corporate website www.barenbrug.com and www.barenbrug.us, www.barenbrug.nl are examples of the more than twelve multilingual b2b websites to come.

With the launch of the new corporate website environment, Royal Barenbrug Group will be able to do a much better job of organizing content on the backend making it easier to manage, update and share with other systems or make it available for print. According to Paul van den Berg, Marketing Manager Barenbrug Holding, “The flexibility of Snakeware and their CMS software allows us to easily expand content and sites to address the specific needs of our international subsidiairies and customers. The corporate portal, English, Portuguese and Dutch websites are live and we are working on the websites for France, Denmark and Poland. With the knowledge and input of Snakeware we are lining up Argentina and New Zealand for a launch first quarter 2014.”

About Snakeware
Founded in 1995, Snakeware is a leading Dutch digital agency and content management software company that has grown organically and is privately owned. Snakeware CMS is state-of-the-art Enterprise Web Content Management software (EWCM) built on the Microsoft .Net architecture that provides organizations with the ability to create compelling website experiences. Snakeware CMS it’s broad range of features, combined with a strong .Net and open standards development architecture, enables marketing people, content editors, IT, and other key stakeholders to rapidly implement a successful online business strategy, and to measure and manage their website operations. Snakeware’s flexibility and scalability allows companies to better leverage their content, improve customer experience and drive business growth.

About Royal Barenbrug Group
The Royal Barenbrug Group specializes in plant breeding, seed production and the international marketing of seeds for turf, forage grass and legumes. Founded in 1904, the company stands for top quality that is appreciated by customers both large and small, throughout the world. A turnover of €200 million, 25 subsidiaries in 16 countries on six continents, makes Barenbrug one of the biggest companies in their field. “A fact that we value more highly is the passion for grass that we share with our customers and growers. This is something that four generations of the Barenbrug family have shared through to the present day”, according to Paul van den Berg.

Research and Development in all major climatic zones around the world, together with ongoing innovation has resulted in a unique product line of high-quality specialty products. The company pursues long-term partnerships with its customers and seed growers and participates in research alliances with major universities and institutes. “Specialized know-how supports our extensive range of products. Our brand stands for top quality!”