IImprove Digital hires Quisma’s Daan Onland as International Business Development Director

Amsterdam, 31 October 2013: Improve Digital, the leading real-time advertising technology provider in Europe, has hired Quisma head of sales EMEA Daan Onland as its new international business development director.

Onland, who has over 10 years experience in international digital marketing, will be responsible for client strategy and growth of revenue for Improve Digital’s publisher clients. He joins Improve Digital on 1 November.

Onland joins from Quisma where he held the role of head of sales EMEA since April 2013 – overseeing a team of sales directors across 14 countries to drive revenue growth for Quisma.

Prior to this role, Onland worked at Webads for ten years most recently as partner, responsible for the commercial strategy of Webads Europe.

“Daan comes with an excellent track record. His background in developing monetisation strategies for publishers makes him the ideal candidate to drive forward revenue growth for Improve Digital clients across our European markets. We’re excited to have him on board”, says Joelle Frijters, CEO and co-founder of Improve Digital.

Onland said of the new role: “I’m very excited to join Improve Digital and contribute to the ambitious goals they have set for further international expansion. Improve Digital’s experienced team and the continuous investment in their technology puts them in a very strong position. Their robust platform enables publishers to take full advantage of the opportunities in programmatic trading and I look forward to using my International background and publisher experience to drive revenues and deliver value to our clients“

-ENDS-

About Improve Digital
Improve Digital provides real time advertising technology to owners of premium digital media that want to build their own Private Ad Ecosystem. Improve Digital enables them to build, grow, manage, control, and optimise their own environment driving revenues from direct campaigns, RTB, ad networks, exchanges, trading desks and any other 3rdparty media buyer. The platform also enables them to automate their premium direct sales from display, text, video and mobile creating significant efficiencies for their organisations. Improve Digital has offices in London, Munich, Amsterdam, Madrid and Barcelona.
Press Contacts
Georgina Lipscomb
PR Consultant – Improve Digital
M: E: g.lipscomb@improvedigital.com
Stephanie Magnan E: s.magnan@improvedigital.com