Adyen levert ecommerce platform voor Barclaycard

Barclaycard Launches Next Generation Online Payments with
SmartPay
– Payment gateway powered by Adyen to help EU retailers stake a greater claim
of €77bn e-commerce market –
17th September – Barclaycard has today announced the launch of Barclaycard
SmartPay, a secure online payment processing system designed to help
European retailers compete with domestic retailers in foreign markets and
reduce the number of transactions where the customer does not complete their
purchase. Developed in partnership with global internet payment and ecommerce
solutions provider Adyen, it will revolutionise cross-border ecommerce
by offering a simpler, seamless payment experience to consumers.
Barclaycard SmartPay’s next generation functionality offers a single payment
gateway for large merchants’ e-commerce shop windows, adapting language and
currency to the origin of the paying customer. While ensuring an interruptionfree
redirect to the payments page, it also provides a diverse range of payment
methods, helping retailers to meet the local consumer preferences for online
transaction types across European countries which helps lower abandonment
rates*.
According to recent figures** for Western Europe, e-commerce sales are
expected to reach €77bn this year, and grow by a further 10 per cent per annum
to tip the €123bn mark by 2015. Whether in traditional retail sales, leisure and
travel or other key online sectors, Barclaycard SmartPay will enable merchants
to take maximum advantage of the rapidly growing online sales market.
Paul Cook, Managing Director of Global Payment Acceptance at Barclaycard,
said: “Consumers can quickly get frustrated at online check-out and abandon
their purchase if the experience isn’t straightforward or they can’t select their
preferred payment method. By simplifying the complex online transaction
processes, Barclaycard SmartPay will make it easy for businesses to present a
seamless, familiar payment environment to customers across the EU and,
ultimately, increase conversion rates and confidence with previously unfamiliar
websites.”

Pieter van der Does, Chief Executive of Adyen, says: “The Adyen Internet
Payment Solution has been designed to provide a scalable, flexible one stop
platform for accepting Internet payments worldwide with one contract and one
connection. The combination of our expertise and Barclaycard’s globally
renowned brand offers merchants complete control over a payment platform
they can trust and the opportunity to extend their online business across
Europe.”
Barclaycard SmartPay is PCI DSS compliant and will protect customer
transactions with a range of built-in fraud and risk tools. It integrates easily with
shopping carts and existing e-commerce solutions, and will provide merchants
with a live snapshot of all online sales activity via real-time management
reporting***.
Paul Cook, adds: “Combined with a merchant’s own marketing data, Barclaycard
SmartPay’s unique reporting capabilities will provide enhanced insight for
consumer behaviour in unfamiliar markets and so further help them to compete
in overseas markets from their home market.”
Ends
To contact the Barclaycard Press Office please call 01604 251229
Notes to editors
*According to research from Forrester, the most popular online shopping payment across
the EU is credit cards (41%), but preferred payment methods vary by country from
direct/payment cards to online bank transfers, credit cards or even PayPal. Source:
European Technographics Retail, Customer Experience and Travel Online Survey, Q3
2009.
**Source: Forrester Research Inc; Internet Shopping Model, 1/10 (Western Europe), which
does not include categories such as travel, cars and prescription drugs. It also does not
include food and drink sales at a restaurant or fast food chain, consumer-to-consumer
commerce, or gasoline sales.
***Barclaycard SmartPay will provide retailers with:
· Cross border transactions: Access to all relevant European payment methods
· Localisation: Completely customisable payment page for customers in different
countries
· Real time information: Presented in a user-friendly way that includes showing the
number of transactions from each country on a map of Europe (useful for focusing
business and improving sales)
· Fraud MI: Monthly recommendation on fraud settings, based on analysis, with
Fraud Control System part of the core offering
· Multi currency: Payments accepted in multiple currencies, with settlement in
single and multi currency accounts
· Multiple payment options: Order of appearance of payment methods is flexible
with the ability to turn specific payment methods on and off
· Next generation analytics: Providing daily and hourly turnover figures with RSS
feeds direct to the merchant’s desktop
About Barclaycard
Barclaycard, part of Barclays Global Retail Banking division, is a leading global payment
business which helps consumers, retailers and businesses to make and accept payments
flexibly, and to access short-term credit when needed.
The company is one of the pioneers of new forms of payments and is at the forefront of
developing viable contactless and mobile payment schemes for today and cutting edge
forms of payment for the future. It also issues credit and charge cards to corporate
customers and the UK Government. Barclaycard partners with a wide range of
organisations across the globe to offer their customers or members payment options and
credit.
In addition to the UK, Barclaycard operates in the United States, Europe and Africa.
Key facts published in August 2010;
– number of UK customers: 11.1m
– number of International customers: 10.5m
– number of retailer/merchant relationships: 85,000
About Adyen
Adyen is the leading provider of global Internet payment and e-commerce solutions for
mid, large and enterprise e-commerce merchants. Adyen’s revolutionary Internet
Payment Solution enables merchant to significantly increase online conversion by
optimizing the online payment process. This “one-stop” solution can be implemented
within days and connects companies to global customers through a growing offering of
payment methods. To learn more, please go to www.adyen.com