Agenda
Geplaatst door: SPOTONVISION
B2B Marketing Forum on Tour at CMS Amsterdam

How to effectively reach the modern B2B buyer with real cases and AI-driven strategy
We’re gearing up for our next B2B Marketing Forum event, happening on Tuesday, October 7 in Amsterdam. Join us at our exclusive event, tailored for B2B marketing and sales professionals.
Why attend?
B2B buying has changed. It’s no longer about targeting one decision-maker, it’s about influencing entire buying groups. Join us for a compact, practical event where we dive into how leading B2B teams are using AI and smart personalisation to connect with today’s complex buying groups.
In just one afternoon, you’ll learn how to:
– Identify and map B2B buying groups
– Personalise messaging for each role using AI
– Build content journeys that scale without losing relevance
– Apply learnings from real-life implementations
– Benchmark your strategy with new 2025 research insights