John de Wever

John De Wever is Head of E-commerce at The Reference, a European top rated full service digital agency. He started his career in the internet & telecommunications industry at the Belgacom Group. Subsequently he worked for several leading publishing companies where he acquired a solid experience in sales & marketing both across online & offline channels. As e-business manager at Lannoo Publishers he put the company on the digital map and, for 4 consecutive years, achieved double digit growth in e-commerce. Currently, at The Reference, John exclusively focuses on his passion for e-commerce, working with enterprise level clients. He also is a frequent speaker, guest lecturer and columnist on topics such as e-commerce, omnichannel retail and b2b-commerce.