Glance expands Dutch data offering with NMO Total Video

Today (16 July), the leader in TV and video market intelligence, Glance, announced it’s adding National Media Onderzoek’s (NMO) new Total Video measurement to its services.

The addition of NMO’s Total Video dataset, which provides a complete picture of Dutch TV viewing behaviour, marks an expansion of the TV and video audience analysis offered by Glance across linear, time-shifted, streaming and on-demand TV viewing in Europe.

NMO, which is managed and funded by commercial and public media organisations, media agencies and advertisers, measures audiences across smartphones, tablets, streaming services, broadcaster apps and TV sets, launched this new measurement recently. It combines data from panel studies with various sources, such as census data from participating broadcasters.

“NMO Total Video offers a future-proof and reliable dataset of viewing behaviour – linear, time-shifted, and on-demand – across all imaginable screens and devices. This enables us to capture all types of viewing behaviour. The first operators, video parties, and platforms are already on board. Glance is the ideal partner to bring NMO Total Video to the international stage. Together, we can ensure that the Dutch video market gets the global attention it deserves. We look forward to making NMO Total Video available to clients around the world and to growing this collaboration further,” said Patricia Sonius, managing director of NMO.

“The Netherlands is an undisputed TV trend setter and we’re proud to be acting as NMO’s international representative. By adding Total Video to our global TV viewing analysis, we’re now able to help our clients better understand the Dutch TV market and give an even more robust worldwide view of popular TV trends,” said Frédéric Vaulpré, Senior Vice President at Glance.

The new partnership follows a transformative period for Glance, which has implemented significant advancements in offerings, deliverables and production methods over the last 12 months, with more planned later this year.