GoodKarma Marks 5-Year Anniversary with Refined Positioning as Full-Stack Lifestyle Ecommerce Partner

Amsterdam-based agency clarifies unified growth approach combining acquisition, platform & conversion, and retention

AMSTERDAM, 10/03/2026 — GoodKarma, a Shopify Plus Partner and Klaviyo Master Platinum Partner specializing in lifestyle ecommerce, today marks its fifth anniversary with a refined positioning that co-founder Orsi Szentes describes as “finally making explicit what we’ve been building all along.”
The agency works with iconic Dutch brands like Daily Paper, Filling Pieces, The Mercer Brand, and Anna+Nina, alongside international names including Stanley1913 and AG1.

The Problem: When Growth Strategies Fragment
“We kept hearing the same story,” says Szentes. “Brands would have one agency running Meta ads, another building their Shopify site, a freelancer managing email. Everyone optimizing for their own KPIs, but nobody owning the overall growth strategy.”
The result: misaligned priorities, slower execution, and brand owners becoming full-time project managers instead of running their business.

The Solution: Unified Strategy Across All Aspects of Ecommerce
GoodKarma’s approach centers on what the agency calls “strategic alignment”—a unified growth strategy that drives execution across acquisition, platform & conversion, and retention.
“When your acquisition, platform optimization, and retention program are all built on the same strategic goals, improvements compound instead of compete,” explains Szentes. “A creative test that performs well in ads informs your site content. A platform optimization that improves conversion rate also improves your ROAS and makes your retention campaigns more effective. That’s alignment.”

A Rare Model in the Market
Unlike most agencies that specialize in one or two services, GoodKarma maintains in-house capabilities across the entire ecommerce funnel—from social and search advertising to Shopify Plus development, CRO, and retention programs.
“This model is rare because it’s hard to build,” notes Szentes. “Most agencies either focus on creative and brand, or they focus on performance and data. We’ve spent five years proving you don’t have to sacrifice one for the other—and that when you integrate both from day one, you get better results on both fronts.”
Lifestyle Brand Specialization
GoodKarma exclusively serves lifestyle brands, with particular depth in fashion, beauty, home & living, and increasingly health & wellness. Recent partnerships include AG1 (Athletic Greens) and Rituals’ new venture Mind Oasis, alongside entertainment brands like Seatcamp.
“We’re not a generalist agency trying to serve everyone,” says Szentes. “We know the customer behavior, the seasonal patterns, the category dynamics of lifestyle ecommerce. When a new brand comes to us, we’re not learning their market from scratch. We already have proven playbooks.”

Five Years of Deliberate Evolution
While the services have always existed, the agency has spent five years fine-tuning how they work together.
“This isn’t a pivot,” clarifies Szentes. “We’re not changing what we do—we’re making crystal clear how we do it differently.”
The timing aligns with growing brand frustration around multi-agency coordination. As brands scale beyond €5-10M in annual revenue, they face a choice: build expensive in-house teams (€50-70K/month for specialists) or coordinate multiple agencies.
“There’s a gap in the market,” notes Szentes. “Brands need in-house capabilities without the overhead. They need strategic integration, not just execution. That’s exactly what we’ve built.”

About GoodKarma
GoodKarma is a full-stack ecommerce agency specializing in lifestyle brands across fashion, beauty, home & living, health & wellness, and entertainment. As a certified Shopify Plus Partner and Klaviyo Master Platinum Partner, GoodKarma delivers unified strategy and execution across acquisition, platform & conversion, and retention. Founded in 2020 and based in Amsterdam, the agency serves ambitious lifestyle brands across Europe and internationally.