team5pm opent kantoor in Johannesburg als innovatiehub

team5pm, a social agency and part of global social-first group SAMY (1,200+ employees worldwide), opens a new office in Johannesburg in June 2026, expanding its South African presence alongside its Cape Town office established in 2022.

As demand grows for scalable social media content and influencer marketing across markets, the Johannesburg office will operate as an innovation hub building capability across data, automation, tooling and AI-enabled workflows for global clients including Unilever, L’Oréal and Barilla.

Merishia Collins, Managing Director, South Africa, will lead the Johannesburg office and oversee team growth and capability across both Johannesburg and Cape Town.

Johannesburg was selected for its strong technical talent base and its role as a growing technology centre. The city is listed as South Africa’s fastest-rising startup hub (+42.4% growth in 2025) and is home to 34.2% of the country’s software developers (StartupBlink).

“Social marketing is becoming more technical, with data, AI-enabled workflows and automation increasingly central to delivery,” said Tim Knots, Technology & Innovation Director at team5pm. “For years, creativity was the main differentiator in our industry. That’s changing. Today the strongest teams bring strategy, creativity and technical capability together, and Johannesburg is the right environment to build that alongside our Cape Town operation.”

The Johannesburg office establishes a two-hub South Africa model alongside Cape Town. The two locations will operate as one connected team through cross-office project teams that support capability-building, knowledge-sharing and consistent delivery.

“Johannesburg is a long-term investment for our growth, building more of our global delivery and innovation from South Africa,” said Jelmer Wind, co-founder & CEO of team5pm. “We’ve seen exceptional talent and ambition here, and this second hub lets us scale that strength for clients across markets.