Weeztix strengthens European leadership in cashless solutions with SJEF acquisition

Weeztix is proud to announce the acquisition of the cashless activities of SJEF B.V., the market leader in the Netherlands for cashless solutions in the event industry. As part of the deal, SJEF’s experienced team, hardware and client portfolio will become part of Weeztix, further strengthening their position as the leading provider of open-loop cashless solutions.

Earlier this year, Weeztix joined forces with Weezevent, forming the largest independent event solutions provider in Europe. This acquisition builds on the group’s growth journey and complements its combined expertise in innovative ticketing, cashless, and accreditation services.

Across Europe, Weezevent and Weeztix already deliver over 850 cashless events every year. Now, with the addition of SJEF’s portfolio, the Group supports an even broader range of the combined Group supports an even broader range of leading events, including Tomorrowland, Rock Werchter, Graspop, Hellfest, Lollapalooza, Best Kept Secret, Paaspop, Liquicity, Het Amsterdamse Winterparadijs, Paris Saint-Germain, Royal Antwerp FC, and Club Brugge, further strengthening its position in both the Dutch market and across Europe. The SJEF cashless team and its founders will remain actively involved to facilitate a seamless transition and continued outstanding service to clients.

The Dutch market is rapidly transitioning towards cashless technology. By joining forces, Weeztix and SJEF are setting the standard for innovation, service quality, and reliability, solidifying their clear number one position in the Netherlands for cashless and ticketing solutions, while continuing to serve international clients with world-class solutions.

The parties were advised by their respective M&A teams, with Lexence, Villechenon, Clermont-Hill and Altum Corporate Finance providing financial and legal guidance throughout the transaction.

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Joost Aanen, CEO and Co-Founder of Weeztix:
“When we founded Weeztix, our ambition was to empower organisers with the best tools to create unforgettable experiences. With SJEF’s cashless team joining Weeztix, we take another major step in that journey. This move strengthens our leadership in Europe and brings together two teams united by innovation and a love for live events.”

Pierre-Henri Deballon, CEO of the Weezevent Group:
“The integration of SJEF’s cashless activities into Weeztix is a natural step in our growth strategy. It reinforces the ability of our experts to serve organisers at 360°, with both open- and closed-loop solutions, tailored to their needs and top standards.”

Lauren-Jan van Doorn, CEO & Founder of SJEF and Elockers:
“Building SJEF from the ground up has been an intense and wonderful journey. We’re incredibly proud of what we’ve built together with our team, clients and partners. This transaction gives Elockers the resources and focus to continue growing and innovating, and it will dramatically accelerate Elockers’ global expansion while strengthening our partnership with the Weezevent Group”

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For inquiries, please contact:
Weeztix: Jana Franck, jana.franck@weeztix.com
Sjef: Flip van Rooijen, flip@sjef.app
Elockers: Duco Smit, duco@sjef.app