Tele2 Netherlands will appoint Leslie Hogeveen as Managing Director to further build Tele2′s Consumer Mobile ambitions, starting his new role on July 1st. He will be part of the Dutch Leadership team and will work for CEO Jon James. Leslie has most recently been Head of Marketing & E-commerce at online bank Knab.

Jon James, CEO: “I am delighted that Leslie Hogeveen is joining us to accelerate the growth of our Consumer Business. We are transforming into a different kind of brand: a uniquely customer-friendly mobile company, with a charismatic digital identity. Leslie is the right guy at the right time to help us achieve this. He brings outstanding experience in building a digital challenger brand with a strong focus on customer experience.”

Leslie Hogeveen: ”I am very excited to join Tele2. It is the genuine challenger in the mobile market and they are extremely ambitious about transforming the customer experience of mobile. I am very much looking forward to being part of that journey and enabling those ambitions.”