UniPharma partners with World of Content for a sustainable and efficient content management process

World of Content is from now on one of the important portals, with which UniPharma optimizes its information flow from suppliers. This is for UniPharma a further improvement of its data quality.

UniPharma will make clear for suppliers in the World of Content platform per category what information is required. The active collaboration between the above parties will then ensure that everything can be processed quickly and correctly. The starting point is a more efficient process for both supplier and UniPharma where optimal data quality is paramount.

Jacco van Liere, General Manager at UniPharma: “World of Content and UniPharma pursue the same values with regard to the quality of product data. Both companies have a no-nonsense approach, making a quick and complete representation of the required product information immediately visible and available for UniPharma’s website and for UniPharma customers.”

For the short term, the priority is to focus on content enrichment, consider optimized marketing descriptions, titles, assets and even videos. “We are happy to communicate the partnership with UniPharma to the outside world. We are also convinced that with this collaboration we will play an important role in the content management process between UniPharma and its suppliers,” said Stefan van Vugt, Business Development Director at World of Content.

About UniPharma
UniPharma has 4 business activities: Retail, Wholesale, Fulfilment and Distribution. From its recently built Distribution Center, UniPharma supplies more than 2,000 drugstores, pharmacies, health stores, perfume specialty stores and supermarkets throughout the Netherlands and Belgium. With the widest assortment in the drugstore market, UniPharma specializes in care and health products. UniPharma is a 100% independent family business and is located in Middelburg.

About World of Content
World of Content is driven by innovation. When we started, we powered the e-commerce industry by introducing smart content management services that were easier, faster and more flexible than what the conventional providers could deliver. Now, not too long later, World of Content is working at full speed on innovative services that bring us closer to the dot on the horizon; deliver the perfect content automatically and worldwide, tailored to the individual.