RTB House zet voet aan de grond in VS met kantoren in New York, Boston en Chicago

Amsterdam, 1 mei 2018 – RTB House, wereldwijd leverancier van state-of-the-art retargeting-technologie voor topadverteerders, breidt uit naar de Verenigde Staten. Het bedrijf opende drie nieuwe kantoren in Boston, Chicago en New York City. Laatstgenoemde fungeert als hoofdkantoor voor de VS. 

RTB House Launches in U.S. with offices in New York, Boston and Chicago

RTB House, a global company providing state-of-the-art retargeting technology based on deep learning for top online advertisers, has announced it has expanded its operations into the U.S. and opened up three new offices in Boston, Chicago and New York City, its main U.S. hub.

According to Zenith the value of advertising sold programmatically will rise to 84.9 billion USD in year 2019. It also estimated that in 2017 the US was the second on the world most advanced programmatic market, where 78 percent of digital display advertising was bought programmatically. In the same year, US was the largest programmatic market, valued at 32.6 billion USD, which was 57 percent of the global total.

As RTB House continues its fast global expansion, the U.S. market launch is a key milestone and a focal point for the company. It currently has more than 1,200 clients in nearly 70 countries, including such well-known brands as Adidas, Hotels.com, New Balance, Trivago, Sephora and Walmart.com.

“RTB House is present across EMEA, APAC and LATAM regions in digital marketing industry for just 5 years, but we have already built a strong market position. Entering the USA is a breakthrough point for our company development” said Daniel Surmacz, COO of RTB House. “Our algorithm based on deep learning is gaining recognition all over the world, which is why we are entering the largest, most advanced e-commerce market with great enthusiasm. We believe that our solution will be met with great interest and introduce new market quality”.

With RTB House, large brands are able to deliver ultra-personalized ads based on behaviour tied to their search tactics, browsing, shopping cart behaviour, and basket behaviour and other observations within seconds across all devices and at just the right time to improve conversions and boost sales.

RTB House is the first and only ad retargeting company to be powered entirely by deep-learning algorithms. Deep learning models high-level abstractions in data, and imitates the workings of the human brain in processing data very fast to create patterns that people use in decision-making. Its world-class retargeting platform, powered by deep-learning AI, currently handles one million requests per second, 10 billion ad views per month and about 3.5 million daily clicks.

Radosław Dobrołęcki, president of North America and Gary Burtka, VP of U.S. operations are tasked with managing and conducting RTB House general business matters, including continued growth, management of its U.S. employees and expanding its client base.

Earlier this month, the company ranked as the eighth fastest-growing company from the tech sector in Europe via the Financial Times’ latest FT1000 list that tracks company revenues in 31 European countries.

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Over RTB House

RTB House is een wereldwijde leverancier van state-of-the-art retargeting-technologie voor topadverteerders. Met zijn gepatenteerde, door deep learning-algoritmes aangedreven advertentie-inkoop-engine helpt RTB House adverteerders om meer te verkopen en hun doelen te behalen voor zowel de korte en middellange, als de lange termijn.

RTB House is opgericht in 2012 en draait meer dan duizend campagnes voor bedrijven in meer dan veertig verschillende markten in Europa, Latijns-Amerika, de Asia-Pacific-regio, het Midden-Oosten en Afrika. Het bedrijf bestaat inmiddels uit meer dan tweehonderd professionals en is groeiende. Ga voor meer informatie naar www.rtbhouse.com.