Adhese Appoints Ali Diouri as Commercial Director, MENA to Lead Regional Expansion

Gent / Dubai, 15 September 2025 – Adhese, the leading independent retail media technology company, today announced the appointment of Ali Diouri as Commercial Director, MENA, effective 22nd September 2025. Based in Dubai, Ali will spearhead Adhese’s growth across the Middle East and North Africa, helping retailers and media owners build future-proof retail media businesses with scalable, privacy-first technology and strategic partnerships.

Ali brings more than a decade of experience in digital media, marketing technology, and data-led advertising. Most recently, he led regional expansion for Epsilon (Publicis Groupe), driving growth in both the Benelux and Middle East markets. Over his career, Ali has partnered with global brands and retailers to shape digital transformation and retail media strategies, with deep expertise in identity-based marketing, sales development, and data monetization.

Kees de Jong, Chief Commercial Officer at Adhese, said:
“We are doubling down on the Middle East as we see a huge opportunity in the region. Clients expect not only the best technology but also the best people to support them. With Ali’s appointment, we are investing in exactly that: the very best of Adhese tech, backed by outstanding talent to help retailers and media owners succeed. And this is just the beginning — we are planning more key hires in the region to ensure our partners receive the highest level of support.”

Ali’s appointment reflects Adhese’s broader strategy of expanding beyond its European base to become a global partner of choice for retailers and media owners. With the retail media market in the Middle East rapidly evolving, Ali will work closely with regional stakeholders to establish Adhese as the backbone technology for scalable and transparent retail media operations.

About Adhese

Adhese is Europe’s leading independent retail media ad-serving platform, trusted by top retailers and media owners to power scalable, privacy-first, and transparent advertising ecosystems. Built for retailers, by retailers, Adhese enables omni-channel monetization across on-site, off-site, and in-store environments while ensuring autonomy, data control, and operational efficiency.

For more information, visit: www.adhese.eu

Media Contact:

Yvonne Tindemans, Head of Marketing, yvonne.tindemans@adhese.eu