Adhese strengthens commercial team

Adhese strengthens commercial team with retail media veteran Bas Oudejans

Gent, June 5, 2025 – Adhese, the independent advertising platform specializing in retail media and tech solutions, is expanding its commercial team with the appointment of Bas Oudejans. Bas will focus on strengthening our marketposition, revenue expansion and building lasting client relationships. With this strategic hire, Adhese reinforces its position in the rapidly evolving European retail media landscape.

A true retail media veteran, Bas Oudejans brings 10+ years of experience from leading retail-, e-commerce and ad tech companies including Bol, Ahold Delhaize, Triad and CitrusAd. His deep understanding of the operational and commercial sides of retail media makes him a valuable addition to the Adhese team.

“Retail media has matured significantly, but there’s still a lot of untapped potential,” says Oudejans. “Adhese offers a unique, future-proof & omnichannel Retail Media Platform with a strong focus on first-party data, independency & transparancy. I’m excited to help clients unlock the full value of their media assets in a way that benefits both brands and consumers.”
With Oudejans joining, Adhese strengthens its role as a trusted ad tech partner for retailers, brands and publishers who want full control over their media strategy—privacy-first, scalable, and built for long-term value.

About Adhese
Adhese is the independent advertising platform that connects first-party data, inventory, and media in a privacy-first way. With a mission to return control to advertisers, publishers, and retailers, Adhese works with leading players across Europe to deliver transparent, scalable, and future-proof advertising solutions.
For more information, visit adhese.eu