Baruch Annink appointed Managing Director of spriteCloud

The board is proud to announce the promotion of Baruch Annink to Managing Director of spriteCloud, as of 1st December, 2024.

spriteCloud, headquartered in Amsterdam, The Netherlands, is a leading software testing consultancy with over 15 years of experience. spriteCloud specialises in a comprehensive range of QA and software testing services, including test automation, performance testing, and test management, helping national and international renowned businesses ensure the quality and reliability of their software.

Baruch joined spriteCloud in 2016 as Junior Salesperson and immediately impressed. Success followed success, and he became Director of Consultancy Services in 2021. Over the years, Baruch has become an integral member of the Executive team, known for his positive, can-do attitude and his ability to inspire those around him.

In his new role, Baruch will lead the way forwards as spriteCloud focuses on its core offering of Test Engineering, Test Automation and DevSecOps consultancy. His leadership will play a key role in driving the company’s vision forward.

“After 8 years working through the ranks at spriteCloud, I am super proud to receive the confidence of the Board. I’m looking forward to building out the spriteCloud brand into becoming the household name for Quality Assurance and Software Testing on a national and international level. In order to achieve that, we will continue to invest even more into our experts, as they are the ambassadors of the spriteCloud name. In the coming period, my focus will be on driving innovation and enhancing the professionalism of our services, continuing the high quality support we provide to our engineers and clients, and proudly continuing to promote diversity in IT. We are a company with 23 different cultures and a 40% female workforce – which is well beyond any current trend in tech – which we see as an undeniable added value to our company culture, and to our clients.” – Baruch Annink – Managing Director, spriteCloud.