22 januari 2025 17:04

Mass One-to-One wordt de nieuwe marketingrealiteit

Gasten: Grad Conn Host: Grad Conn

Gasten: Grad Conn Host: Eric van Hall 22 januari 2025 17:04

There are 4.7 billion people online. And 4.1 billion of them are on social platforms. The trick to building a true one-to-one marketing program is to: discover what those billions of people are saying to you and about you, sort that unstructured data so it makes sense, and then engage appropriately. Join Grad to hear what mass one-to-one marketing is, why you need to add it to your strategy, and the 3 things you need to get started.

Digital Marketing 2021

Gast

Grad Conn

Chief Experience Officer, Sprinklr

Grad Conn is the Chief Experience Officer at Sprinklr, the leading Customer Experience Management (CXM) Platform. In this role, Grad creates an engaging and memorable community for the world’s largest brands and guides them on developing a customer-first experience.

Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last 7 years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year.

Prior to that, Grad worked as CEO or CMO at a number of startups, and began his career at Procter & Gamble. He brings deep expertise in ABM, marketing automation, social selling, social engagement, event marketing, content marketing, and scale programs for commercial selling motions.

Grad holds a Bachelor of Commerce degree from Queen’s University in Kingston, Ontario. He is a Microsoft Founders Award winner and Circle of Excellence Platinum Club recipient, and has been awarded multiple creative awards and technology patents.